It all (begins) with an (idea). Maybe you want to (launch) a business. Maybe you want to turn a hobby into something (more). Or maybe you have a (creative) project to (share) with the world. Whatever it is, the way you tell your (story) online can make all the (difference).
( PROJECT )
H.e.r. Cosmetics
( ABOUT )
H.E.R. Cosmetics partnered with us to accelerate growth in the clean beauty space. With a mission to provide affordable, sustainable, and high-quality cosmetics, the brand was ready to scale. Over a focused four-week engagement, we built a strategy that combined market research, digital presence, influencer partnerships, and performance optimization—driving measurable, lasting impact.
( YEAR )
2025 (4 Week Timeline)
( PACKAGE )
Growth Package
WEEK ( 1 )
( MARKET RESEARCH )
We conducted comprehensive market analysis to identify positioning opportunities. Research revealed a gap for affordable, sustainable beauty with transparent ingredients.
Developed brand strategy centered on authenticity and community engagement, with targeted messaging for conscious consumers aged 22-35.
This allowed H.E.R. to grow by 72%.
WEEK ( 2 )
( DIGITAL PRESENCE )
Optimized e-commerce experience and launched integrated social strategy across Instagram, TikTok, and Pinterest.
340%
INCREASE IN SOCIAL FOLLOWING
Achieved 89% engagement rate with 2.4M impressions across all platforms in just two weeks.
WEEK ( 3 )
( INFLUENCER & PR )
Strategic partnerships with 25 micro-influencers whose values aligned with H.E.R.'s mission generated authentic engagement that outperformed traditional celebrity endorsements.
1.8m
EARNED MEDIA IMPRESSIONS
450+
USER-GENERATED CONTENT
67%
INFLUENCER DISCOVERY
WEEK ( 4 )
( OPTIMIZATION & SCALE )
Daily performance monitoring allowed us to optimize high-performing channels while pivoting away from underperforming tactics. Implemented email automation and loyalty programs to transform first-time buyers into repeat customers.
Final growth results below ↓
ROWAN TRANSFORMED MY VISION INTO REALITY. THE (72% GROWTH) EXCEEDED EVERY EXPECTATION.
— KAREN JENNINGS, PR CONSULTANT
4.2k
NEW CUSTOMERS
38%
REPEAT PURCHASE RATE
$147k
FIRST MONTH REVENUE
72%
SALES GROWTH
